Скачать или смотреть Customer-Centric Rebranding | Rowan Tonkin

In this interesting conversation on Interesting B2B Marketers Podcast, Steve Goldhaber is joined by Rowan Tonkin, a seasoned SaaS leader and Chief Marketing & Product Officer at Planful. Together, they delve into a rich case study focusing on a company rebranding project.

During their discussion, they touched on:

The motivation for the rebranding - a company name that no longer resonated with its primary audience, the CFO teams.
The intricacies of the name selection process, considering key audiences, future direction, and easy identification by customers.
The aggressive timeline of the project, completed within 12 weeks, and how a strict deadline facilitated efficiency.
The customer-centric approach towards positioning, brand narrative, typography, and voice and tone during the rebranding.
The challenges faced, including last-minute changes to the logo design and meeting printing deadlines.
The ultimate success of the rebranding, underlining the importance of realignment when a company's identity no longer aligns with its mission and audience.

Stay connected with Rowan Tonkin and Steve Goldhaber by visiting their LinkedIn profiles.