PLO 101 | Everything You Need To Know About Product Listing Optimization

Dive deep into the world of ecommerce and discover how optimizing your product listings can skyrocket your sales. From understanding the basics of PLO to mastering advanced strategies, this video covers it all. Whether you're a seasoned seller or just starting out, learn how to make your products stand out in crowded marketplaces. Don't miss out on these expert insights – watch now and transform your ecommerce game!

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00:00 Introduction
00:58 What are product listings?
01:32 What is Product Listing Optimization?
02:19 Why is Product Listing Optimization important?
05:03 How to optimize your product listings for search and discovery
06:40 How to optimize product listings for different channels
08:35 What parts of a product listing should you optimize?
08:49 Optimizing your product listing titles
11:02 Optimizing your product listing descriptions
11:57 Optimizing your product listing's digital assets
12:55 Optimizing your product listing's keywords and taxonomy
13:27 Optimizing your product listing with reviews
14:00 Optimizing your product listing's prices
15:05 How to manage your product data

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