Société Anonyme Unframed SS23 Campaign

To define the idea of evasion from the everyday frame that we impose ourselves to keep on.

The association between Sculpture & Clothing underlines how everything is a fluidity which, however, has a defined and solid character.

The paradox of sculptures which are rigid, solid and inflexible but at the same time are capable of having extreme fluidness and natural softness.

Made to reshape the landscape by framing a precise point of the surroundings and used as a metaphor to go beyond the frame itself, by reshaping the idea of clothing.

We go, defined without being defined in a "continuous changing game."

Credits:
Project: Société Anonyme x Celeste Accoto
Art Direction and Styling: Celeste Accoto
Direction: Nicolò Bassetto
Photography: Lorenzo Venturini
Film, Edit, color correction: Nicolò Bassetto, Nicola Cattelan
Sound Design: Nicola Cattelan
Talents: Filippo Pinna, Giorgia Piccioni
MUA & Hair: Cristiana Accoto