Скачать или смотреть How to Create a Social Media Policy

Have you ever:

Had employees or consultants unsure of what to do (or not to do) on social media?
Had to pass your social media activity to another person?
Had someone post something to your business account that made you wince and not know how to respond?
Had staff use their personal social media accounts to discuss business activities?
If you answered YES to any of these, then you need a policy! But don't worry - your policy doensn't have to fill a 3-inch binder and be full of legalese - it can be as simple and straightforward as you need it to be.

Policies create guidelines which are critical for people who have consultants or employees. They are also important for solopreneurs because they provide a set of guidelines for your social media use in the event that something happens to you or you need to hand your social media over to a new hire or outside consultant.

In this webinar we'll cover the main parts of a good social media policy, like:

Roles and responsibilities of users
Purpose of business social media
Access and authorization
Crisis Management
Inappropriate content
Personal use

Presenter: Brandi Good
Social Media Trainer & Coach
BLG Business Solutions