Understanding the Attention Economy: The Next Chapter

Описание к видео Understanding the Attention Economy: The Next Chapter

Data is not the only new currency in the evolving digital ecosystem - attention appears just as critical. This panel will discuss consumer trends, their impact on the industry as well as new metrics and best practices that are reshaping the next chapter of advertising and marketing.

This panel was moderated by Ryan Martin, Global Business Marketing - Program Manager at TikTok. Ryan was joined by:

Pablo Laucirica, Regional Sales Director, Western Europe, Microsoft Advertising
Valentina Giolo, Southern Europe, Business Director, EMEA, DoubleVerify
Andy Brown, CEO, The Attention Council

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