Metrics to Measure UX Design | Gaurav Mathur, Head of UX Design, Myntra

Gaurav Mathur, Head of UX Design, Myntra speaks on how you can measure the success of good design with metrics.


Table of Contents (powered by https://videoken.com)
0:00:00 PRODUCT LEADERSHIPFESTIVAL
0:01:15 Keynote: Five Metrics to Measure Design
0:02:21 FIVE METRICS TO MEASURE DESIGN
0:02:37 DESIGNED EXPERIENCES FOR SaaS | Enterprise | E-commerce
0:04:01 CAN DESIGN BE MEASURED?
0:04:25 SUBJECTIVITY IN DESIGN CRAFT
0:07:29 USER CENTRIC DESIGN
0:08:15 DATA INFORMED UX DESIGN
0:10:11 GOALS
0:11:04 DESIGN/EXPERIENCE METRICS
0:12:32 LOYALTY/ SATISFACTION
0:12:45 NET PROMOTER SCORE (NPS]
0:14:43 CUSTOMER SATISFACTION SCORE
0:15:21 APP/PLAY STORE RATING
0:15:57 USABILITY METRICS
0:16:05 QUALITATIVE
0:16:22 TASK SUCCESS
0:17:16 TASK COMPLETION TIME
0:18:00 SYSTEM USABILITY SCALE
0:19:08 USER METRICS
0:19:34 CHURN
0:20:48 RETENTION
0:21:57 BEHAVIOURAL METRICS
0:22:05 ACTIVE USERS, SESSIONS
0:22:29 ENGAGEMENT
0:23:34 PAGE VIEWS, TIME SPENT
0:23:53 CLICK-THROUGH RATE (CTR]
0:23:57 CONVERSION
0:24:34 OTHER METRICS
0:24:39 DROP OFFS
0:26:04 DESIGN/EXPERIENCE METRICS
0:28:29 EXPERIMENTATION
0:30:04 Hypothesis 1:
0:35:45 Questions? Ask them on Linkedin thread
0:40:20 FEEDBACK

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