Скачать или смотреть Disruption vs. Sustaining Innovation in Healthcare

Disruptive innovation isn’t always what it seems—especially in healthcare.
Bernardo Perez-Villa, Senior Innovations Engagement Partner at the Cleveland Clinic, shares a revealing look at the myths behind “first-in-class” innovation.
Learn how startups create disruption, why big players wait to buy instead of build, and how to use Christensen’s framework to identify true disruption.

➡ Guest: Bernardo Perez-Villa
🎙 Host: Dr. Sanjay Juneja

🔍 Watch now to learn how to evaluate disruptive vs. sustaining innovation in medicine.

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00:00 Introduction: The First 10 Customers
00:44 Big Pharma vs. Startups: The Market Dynamics
02:29 Defining Disruptive Innovation
03:54 The Role of Non-Consumers in Innovation
04:34 ChatGPT: A Modern Example of Disruptive Innovation
05:33 Sustainability and Business Models in Innovation

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— About Dr. Bernardo Perez-Villa —
Dr. Bernardo Perez-Villa is a seasoned innovation strategist at the Cleveland Clinic. He evaluates early-stage technologies, guiding healthcare entrepreneurs toward clinically validated and market-ready solutions. With a background in medicine and innovation, he brings a rigorous and practical approach to healthcare problem-solving.