Event Marketing Strategies - Generate More Leads

Have you ever thrown an event for your brand or business and thought it was more work than it was worth? 😒 Did you put tons of time and energy into creating a fantastic experience for people only to not see that translate into more sales for your business? Events are an amazing way to connect your mission with your audience in real time, and they can also be a MAJOR lead driver— if you start with a strong plan. 💪

🤩 And you guessed it, that’s what I’m providing you in today’s Hard Facts! 🤩

When it comes to throwing successful events that drives sales and fill your CRM with low funnel, workable leads— you need 3 strategies.

1 👉 Your Pre-Event Gameplan
2 👉 Your Event Gameplan
3 👉 Your Post-Event Gameplan

When it comes to preparing for your event, consider your goal— to generate as many leads as possible for your brand. So why not utilize a lead form for sign ups for your event? This will allow you to collect contacts before the event even occurs. Leverage technology and drive these leads directly to your CRM for use by your team!

During your event, your job is to express your message to your audience, familiarizing them with you and your business so later on, when sales conversations start, they have an idea of where it is you are coming from. 🤝

Also ☝ you should be looking to capture contact information DURING your event as well. Why not put a sign up list on your entrance table, or even better— use a tablet that syncs the contacts directly to your CRM.

After the event is over, you’re left with an audience of people who know your message AND you have their contact information to take the conversation further! Run an email marketing campaign utilizing the list of email addresses you got leading up to and during your event! 📪📬

These are highly engaged, low funnel leads that you 💰DID NOT💰have to pay for! Is there anything better than that!?

Watch today’s episode for more details on how to execute your event marketing strategy. Have you held an event and have a tip for marketing successfully? Drop it in the comments below! 👇

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Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game.

My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites.

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