PMM Perspectives: Session 4 with Mo Shehu

In this new episode of PMM Perspectives, Mo Shehu, a seasoned marketing advisor, shares valuable insights on the challenges and strategies for new PMMs navigating the competitive market. In this engaging conversation, Mo delves into the essential skills and mindset required to excel in a PMM role, offering practical tips for securing a new position, standing out among peers, and making the most of the first 30, 60, and 90 days in a new job.

Takeaways

- Continuous learning and hands-on experience are crucial for PMMs to stand out in a competitive market.
- Engaging with the PMM community and staying updated on industry trends are essential for career growth.
- Effective communication of wins within the company is vital for showcasing the impact of a PMM's work and gaining recognition.
- The first 30, 60, and 90 days in a new PMM role involve learning, auditing, aligning on goals, and executing plans while adapting based on feedback. Understanding the anatomy of a product marketing team and its functions is crucial for successful marketing strategies.
- Cross-functional collaboration is essential for aligning marketing goals, consistent messaging, and customer research.
- Creating compelling narratives and storytelling are powerful tools in product marketing, emphasizing the importance of customer-centric content.
- A content marketing strategy should align with product marketing objectives and support product launches and feature updates.
- Consistent messaging and continuous messaging refinement are vital for successful product marketing strategies.

Chapters

00:00 Navigating the First 30, 60, and 90 Days in a New Role
16:56 Anatomy of a Product Marketing Team: Functions and Collaboration
25:39 Content Marketing Strategy: Alignment and Compelling Narratives
31:14 Importance of Consistent Messaging and Cross-Collaboration

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