Goal Setting for Artists means we have to go farther than just setting goals, we also must create measurable, attainable objectives to know if we've actually reached our goals.
We’ve spoken about the importance of goal setting, and laying out the matrix of how my objectives and activities fold in under those goals… but we haven’t spent a lot of time talking about how to make those objectives measurable. In my last post, I shared my concerns about giving us permission as artists to evaluate and measure our success based upon criteria that better suits our type of creative businesses. We should definitely do that. But the missing piece in my mind is how to create these specialized objectives in such a way to make them realistic and measurable in the world we work in. How will we know if we have met our goals?
Obviously I’d rather be painting than doing my quarterly sales taxes, or posting my work on social media. But it seems so naive of us artists to keep repeating that mantra as though it were significant. Everyone knows that. Everyone spends a good portion of their lives doing things they’d rather not do, just to make a living… so they can afford to do the things they prefer.
Most artists will have to purposefully, deliberately, and consistently work the business side of our art careers. In order to do that, we need to plan well, evaluate our successes and failures, and strategically move our creative businesses forward in a professional manner… including prioritizing creative output that is key to our business success. So how do we create those objectives that can be realistically achieved, and measured?
So best of luck in your own planning. And as you work hard to create strategic plans that will catapult your creative business into your wildest dreams, I know, … you’d rather be painting.
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Season 4: Episode 3
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“Art Life with John & Bogdan” is a weekly blog/vlog/podcast that creates a community, a conversation, between creatives in all sorts of fields at all sorts of levels. We want to discuss what we’re learning, we’ve experienced, and whom we’ve met in our journey of running a freelance creative business. John Bishop is a visual artist living in Houston, Texas. His work is largely abstract, and explores how to turn mythic, archetypal symbols into individual experiences allowing us to see them in a new way, with fresh eyes. Bogdan is a videographer and fine art photographer who constantly seeks to stretch the boundaries of traditional photographic work, with the added flare of his artistic eye. Both artists’ work can be seen online, or at their studios at Silver Street Studios in Houston.
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