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🎯 FAME Framework for Title Reps — How to Win More Agent Relationships with Data

Welcome back to The Title Abstract, the podcast about the people, tools, and trends shaping the future of title.

In this episode, host Justin Williams (Razzi) sits down one-on-one with Mike Simon (Founder & CEO, Agent Brief) to unpack how title reps can use data + timing + intentional outreach to build stronger, more profitable relationships with real estate agents.

This one’s all about FAME — Finding Agents that Matter — and using modern tools without losing the human relationship at the center of the business.

🎙 In this episode you’ll learn:

⭐ What “FAME” Really Means for Title Reps

Why relationships are built on moments over time, not one sales pitch

Why agents aren’t buying your brand, tools, or logo — they’re buying you

How to stop relying on past success and start winning what’s next

📊 Using Data the Right Way (Not Just Looking at Market Share)

Why historical data (“who did what with whom”) rarely creates new opportunity

The shift from retroactive data to actionable, real-time alerts

How Agent Brief focuses on what’s happening now so reps can act first

📍 Finding Agents Who Actually Matter

A simple prospecting formula:

Agents with volume

Agents with new listings

Agents with vendor diversity (open to working with multiple providers)

Why chasing every licensee is a time suck — and how to stop being “everyone’s best friend” and start being strategic

⏱ Timing, Automation & Being First to the Opportunity

Why “if you’re not first, you’re last” applies to title sales

How 24/7 monitoring of MLS activity creates real moments to reach out

Moving from “Hey, just checking in” to “Hey, saw your new listing at 123 Main St—here’s how I can help”

🤝 Reputation, Fit & Saying No to the Wrong Agents

Why not every agent deserves your full attention (or your brand tied to their reputation)

How data helps you avoid overinvesting in low-producing or misaligned agents

Framing yourself as part of the agent’s reputation, not just another vendor

🔁 Why Q4 Is the Best Time to Build Your 2025 Pipeline

Mike’s argument against “coasting into the holidays”

How to “winterize” your business: learn tools now, reap the benefits in peak season

How the Razzi CRM + Agent Brief integration ties production data, hot leads, and real-time agent insights together into a flywheel

💡 Key Takeaway

Your next level of growth as a title rep won’t come from more cold calls or more spam.
It’ll come from finding the right agents, at the right time, with the right context—and then consistently showing up as a trusted, reliable partner.

If you found this episode valuable, share it with a friend, colleague, or underwriter who’s serious about leveling up their title sales game.