Скачать или смотреть CAMPAIGN TV: The future of advertising: John Hegarty on industry changes

Sir John Hegarty, co-founder of agency BBH, talks about the evolution and future of advertising.

A legendary ad man, Hegarty shares his thoughts and opinions on how the industry has changed.

Hegarty speaks to Campaign's Talking Inspiration series, created by agency Kittcat Nohr Digitas.

Hegarty talks more on creativity and inspiration in this video:    • CAMPAIGN TV: Sir John Hegarty talks inspir...  

For outtakes not available in the main interview, visit our Sir John Hegarty playlist:    • Sir John Hegarty on creativity (Talking In...  

Sister title Marketing also spoke to Hegarty. Here he tells them how advertising has not kept up with the quality of TV programming:    • CAMPAIGN TV: Sir John Hegarty says "advert...  

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For past Talking Inspiration interviews, including Maurice Levy, Peter Bazalgette and Rory Sutherland, visit the Campaign website: http://www.campaignlive.co.uk/go/talk...