Скачать или смотреть Using Memes for B2B Tech Marketing: Strategies + Examples

Who said B2B tech marketing has to be boring?
In this video, Mirva Saarijärvi dives into how memes, yes memes, are becoming one of the most effective tools for B2B tech brands that want to humanize their message, break through the noise and build trust.
From why memes work in a high-stakes tech environment, to real examples (hello, SaaS sales reps and marketing teams), you’ll learn how to meme smart and not just meme loud.

Timestamps:
00:00 – Cold open: Surprise! Memes belong in B2B too.
00:35 – Why memes work: relatability, shareability, and human connection.
01:20 – How to do it right: audience, tone, trend formats.
02:15 – Real examples: tech brands using memes well.
03:10 – Mistakes to avoid & how to tie humor into value.
04:00 – Final take & your action step.

Want help turning your brand’s “serious tech” message into something people share?
Book a session with C-Mimmi-O
Or read the full blog here: https://cmimmio.com/2025/12/02/using-memes...

#B2BMarketing #MemeMarketing #TechMarketing #ContentStrategy #FractionalCMO #MarketingHumor