What is mobile app A/B testing?

Mobile app A/B testing is the practice of using A/B testing to test different experiences within mobile apps. Every app is different, and there are countless changes that can be tested on mobile apps. Key areas to focus on when conducting mobile app A/B testing are user onboarding, user retention, user engagement rate and for apps that feature transactions, every step along the sales funnel to maximize conversions. To learn more about mobile app A/B testing, read our glossary blog here: https://www.optimizely.com/optimizati...

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