Are your marketing tasks deadline or objective driven? Michael Leander tip

In this Michael Leander [http://www.michaelleander.me] marketing video tip he talks about the importance of ensuring that your marketing routines are objective driven rather than being deadline driven.

Many marketers are so busy task-mastering their marketing execution, they completely forget to remember why these tasks are necessary. They forget the marketing objectives and focus too much on meeting deadlines.

With digital marketing including myriads of small and large activities, it has become increasingly important to work from a clear set of marketing objectives. Even for your simple messaging activities on social media do you need to be fully aware of your objectives for each of these marketing activities.

Top marketers often are those that focus relentlessly on meeting their marketing objectives, goals, KPI metrics, and rarely those that are obsessed with meeting deadlines.

More about Michael Leander here http://www.michaelleander.me or follow on Twitter   / michaelleander