Скачать или смотреть Flying BEAST PROTEIN Brand - Co Founder on Mindset, Protein Industry & More| Raj Gupta | MS 44

In this episode of Makes Sense, Himanshu Sharma sits down with Raj Gupta, the Co-founder of Beastlife, to discuss his journey from a middle-class upbringing to building a ₹100 crore brand.

Raj shares how he broke away from the conventional career path, leaving behind a stable corporate job to pursue his passion for fitness and entrepreneurship. He talks about the early struggles of bootstrapping his business, the challenges of scaling, and the mindset shifts required to succeed.

This conversation dives deep into the realities of building a brand in today’s digital world. Raj opens up about the behind-the-scenes grind, financial risks, and mental resilience needed to sustain and grow a business. He also shares valuable insights on how influencers can transition from content creation to building their own product-based businesses, leveraging their audience the right way.

If you're an aspiring entrepreneur, content creator, or someone looking to break free from the traditional career path, this episode is packed with practical lessons and real talk about what it takes to succeed. Tune in for an honest, no-fluff discussion about business, mindset, and the truths behind entrepreneurship.

Timestamps-
00:00 Introduction
01:36 Background of Raj Gupta
08:07 What is Raj's biggest strength?
11:12 Beginning of Beastlife
12:33 Myth about entrepreneurship
14:12 Protein Business in India
17:58 Declaration of pricing
19:09 Why Gaurav Taneja is the product king?
20:14 Sugar vs Maltodextrin
21:30 Beastlife's products described
22:47 Details about Roti Protein
27:16 Importance of word-of-mouth publicity
28:09 What has changed post the Shark Tank episode?
32:10 Fear of overshadow
32:56 What is the max that Beastlife can do?
33:55 Guidance for influencers who want to do business
34:16 Difference between following and purchasing
35:59 Why do you need a co-founder?
38:51 Insights for starting D2C food -wellness brand
40:33 What Raj does when he is super anxious?
42:43 Managing the brain is super important
44:20 Gaurav Taneja's strengths