In today’s episode of If Not Now Wen, we’re excited to talk with special guest Lyn Graft. Lyn is the Chief Story Officer at Shār Snacks, founder of Storytelling for Entrepreneurs, and author of the best-selling book, Start With Story.
He has filmed over 1,000 entrepreneurs including the founders of Starbucks, Whole Foods, TOMS, and LinkedIn. He co-created and produced CNBC’s first primetime TV series ‘American Made’ and has produced 1,200 videos for entities such as Entrepreneur Magazine, Microsoft, Dell, and Nestle.
Lyn founded 8 companies and has raised $10.0M in venture funding and serves or has served on advisory boards for SXSW, Dell, and Empowering a Billion Women. Lyn has given over 50 keynote presentations on entrepreneurial and business storytelling at entities such as HP, Dell, EY, EO, SXSW, Wharton School of Business, and the University of Texas. He also is a mentor at the SKU Consumer Packaged Goods Accelerator, Founding Institute Startup Accelerator, and EBW Women Executive Accelerator.
Lyn is passionate about sharing what he has learned and channeling his gifts and experience to help other entrepreneurs. Lyn has so much incredible wisdom to share, and I know you're going to love this episode and get so many amazing takeaways.
We talk about:
🔹 Blazing trails and discovering a passion for capturing inspiring founders’ stories
🔹 The most important asset you have as a founder
🔹 The do’s and don’ts of great entrepreneurial storytelling
🔹 One of the fastest ways that a founder can come up with a good starting origin story
🔹 Discovering your power and how you can differentiate yourself
Curious to hear more from Lyn and his inspiring story? Catch today’s episode right here!
Connect with Lyn:
START WITH STORY - Book by Lyn Graft
https://www.amazon.com/Start-Story-En...
SHĀR SNACKS – Organic Trail Mix Site
https://sharsnacks.com
CREATE – Online Storytelling Course for Founders
https://www.storytellingforentreprene...
LYN GRAFT – Author & Speaker Site
http://lyngraft.com
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Wen's Story
As an accomplished dealmaker in a fast-paced, technology business environment, Wen has extensive experience in enterprise B2B business development. She has managed hundreds of sales members across the North America region, with experience and specialization in hardware, software, and service-based products and business models for small to large-cap businesses.
Her strategic insight and knowledge in corporate marketing strategy as well as her own startup journey have prompted her to take that experience to contribute to the start-up ecosystem and support entrepreneurs in their business pursuits. For the past two years, Wen has worked as a start-up strategist with Austin International Accelerator to support founders with their Go-to-Market strategy, especially on how to articulate their core value proposition and communicate effectively.
Seeing the success of many of her clients, Wen founded INNW Institute with a mission to help start-up founders reach their dreams. Utilizing a tried and tested framework for investment pitches, INNW Institute provides customized deliverables through its Perfect Pitch Process.
Wen holds an MBA degree from Duke University and a Master’s in Marketing and Advertising from the University of Illinois, Urbana-Champaign. She firmly believes that learning never stops. She is dedicated to sharing her insights to help you make your startup vision come true through highly effective investor decks and presentation pitches.
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Our Mission
Best prepare entrepreneurs to effectively communicate their business stories to investors, partners, and customers.
Our Vision
Create a world where no dream is left unpursued
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Visit our website: https://www.ifnotnowwen.com/
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