Скачать или смотреть Healthcare Website Strategy Without A Full Redesign

Lee Health transformed their healthcare website strategy using continuous improvement instead of costly redesigns. Ben Cash (CEO, Reason One) and Steve Barry (Product Owner, Lee Health) share proven methods for incremental digital transformation.

Discover how Lee Health evolved their healthcare digital strategy through a flexible, composable CMS, smarter team structure, and patient-centered UX improvements—all shaped by real healthcare team workflows.

Perfect for healthcare marketers, digital teams, and IT leaders tired of the redesign roller coaster.

🔑 Key Learning Points:
• Why hospital website redesign projects fail
• Building digital roadmaps with the 70/20/10 model
• Product owner impact in healthcare digital teams
• CMS strategy for health systems, SEO, and accessibility
• When to consider headless CMS and composable architecture
• Healthcare UX best practices and design systems
• Incremental change for digital transformation

🧩 Real Case Studies:
• Golisano Children's Hospital: Avoided 12-18 month build, 10% traffic increase
• Urgent Care Scheduling: 107% appointment boost, $2.5M new revenue
• Symptom Checker Integration: 97% patient satisfaction, 80% cost savings
• Provider Directory: Eliminated 12 manual tasks, saved 40 hours weekly

⏱️ Chapters:
00:00 Introduction
01:59 Website Management Challenges
03:06 Lee Health Success Story
05:08 Website Strategy Key Ingredients
09:39 Building Solid Foundations
15:03 Continuous Improvement Process
18:12 Golisano Children's Hospital Case
22:52 Digital Care Innovation
26:05 Provider Source of Truth Solution
31:02 Composability Shift
35:04 Headless CMS Basics
37:44 Strategic Digital Planning


📚 Helpful Resources

Choosing the Right CMS: Traditional, Headless, or Low-Code?
https://www.reasononeinc.com/blog/Fin...

Strategic Digital Roadmap: A Blueprint for Healthcare Transformation
https://www.reasononeinc.com/blog/str...

4 Best Practices for Healthcare Web Accessibility
https://www.reasononeinc.com/blog/acc...

Future-Proof Your Healthcare Website: Scalable Strategies for Growth
https://www.reasononeinc.com/blog/fut...

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Ready to improve your healthcare website without the redesign roller coaster?
Drop us a line: https://www.reasononeinc.com

#healthcaremarketing #digitaltransformation #headlesscms