Скачать или смотреть Residents Continue Target Boycott Until Corporation Brings Back DEI

After boycotting Target for Black History Month, activists and residents in Minnesota are continuing that boycott indefinitely until the corporation brings back their Diversity, Equity and Inclusion (DEI) programs. During a protest at Target’s downtown Minneapolis corporate office on Feb. 27, speakers called for a “buycott” of Black businesses, advocated for picketing outside of Target stores and vowed to not shop at Target.

“We want to make sure that we’re holding Target, in our community, accountable for the promises that they made following George Floyd’s murder by Minneapolis police,” said Monique Cullars-Doty, co-founder of Black Lives Matter Minnesota and Black Lives Matter Twin Cities.

Target had pledged $2 billion to support Black businesses in 2021. Many local Black business owners have been saying Target stopped honoring their initial contracts over the last years. Target officially announced they were rolling back the pro-racial justice policies after President Trump signed an executive order to end “DEI programs and preferencing.”

The Feb. 27 protest was a day before a nationally planned ‘blackout’ of purchasing from corporations and a week before a planned 40-day Lenten fast from Target planned by Atlanta-based Pastor Jamal Bryant, which starts on March 5.

This was the second protest at that Target location this year. The first came on January 31 and sparked the nationwide boycott — watch Unicorn Riot’s live stream:    • Press Conference Announces National Target...  

“We know that the actions that we did here prior to the beginning of Black History Month just took off across the country. So we want to thank everyone for the solidarity and their work that’s being done nationwide,” said Cullars-Doty to press on Feb. 27.

Civil rights activist Nekima Levy Armstrong said that “as we’re voting with our wallets and refusing to spend our money, it’s inspiring people around the nation.”

Statistics from Target’s foot traffic for the first three weeks of February shows a decline in its stores across the country of up to 7.9%. That followed a decline in the last week of January, directly after Target announced their DEI rollback. Target is releasing its 2024 earnings tomorrow (Tuesday, March 4) and around June will announce the earnings for the first quarter of 2025 which will give a view at the impacts of the boycott.

According to Forbes, Target saw a decline in visitors by 9% on the blackout day of Feb. 28 compared to the Friday two weeks before that. Furthermore, the user traffic on Target’s app featuring loyal Target customers was down 14%.

Masses of people online have been expressing discontent towards Target, from comments to video postings, to blocking the corporation’s ads. Armstrong furthered at the press conference, “if you look online, Target has to close comments on their Instagram posts because people are flooding their comments saying ‘I will never step foot in Target again’.”

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