Скачать или смотреть Integrated Marketing Communication Advertising and Promotion in a Digital World, 2nd Edition

Learn more about the Metaverse and artificial intelligence, as well as synthetic media, voice commerce, streaming video, facial recognition,
and private internet systems on Starlink.

This textbook is a concise, easy to understand, and complete review of
the most important aspects of marketing research, budget generation, creative planning, sales promotion, public relations, and digital media marketing. It is designed for both undergraduate and MBA graduate students, along with program in executive education and training.

Written by Dr. Jerome M. Juska, a retired professor and former corporate advertising executive, this Second Edition provides a practical approach to learning concepts and an experiential-orientation to its application for business problem solving and strategic communication planning.