Intermountain Florist Preferences

Kynda Curtis, Utah State University:
Kynda Curtis is a Professor and Extension Specialist in the Department of Applied Economics at Utah State University (USU). She received her PhD in Economics from Washington State University in 2003. Her research interests include agriculture/food marketing, direct-to-consumer marketing, as well as consumer demand for value-added, specialty, and differentiated foods. As an Extension Specialist, Dr. Curtis assists small-scale growers in developing new markets for their products and assessing the feasibility of new food products and value-added processes.

In early 2024 and online survey (via Qualtrics) of florists in the Intermountain West was conducted to better understand their needs, preferences, and hurdles to sourcing cut flowers locally. In this presentation, we will discuss the survey results, highlighting florist preferences and needs for local cut flowers. Preferred flower types, colors, and market capacity will be discussed.

Captions are available upon request by sending an email to [email protected]