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In today’s business landscape, AI and enterprise transformation are inseparable drivers of competitive advantage. Yet, research shows that up to 70% of AI initiatives fail — not because the technology is flawed, but because the organisation doesn’t adapt.

This video, Enterprise AI Change Management: A Practical Guide for Transformation Leaders, gives senior executives, transformation professionals, and aspiring leaders a practical roadmap to lead AI-driven change with confidence.

You’ll learn the SHIFT model — a five-part framework designed to help organisations align strategy, manage resistance, and accelerate adoption:

S – Story and Strategy First: Align AI initiatives with enterprise purpose and urgency, securing early belief from stakeholders.

H – Human Emotions at the Core: Address identity shifts and guide teams through emotional transitions using Bridges’ model.

I – Integrate Frameworks for Stability: Apply Lewin’s change model and Agile principles to manage complexity and iteration.

F – Foster Psychological Safety: Build trust so employees can learn and adapt without fear.

T – Turn Resistance into Momentum: Transform pushback into valuable feedback that strengthens adoption and governance.

This isn’t a technical tutorial — it’s a leadership playbook for AI success in complex, multi-department enterprises. We explore governance, culture, and strategic alignment while providing actionable tools for:
✅ C-Suite and senior leaders driving enterprise-wide AI adoption.
✅ Digital transformation directors building organisational capabilities.
✅ Change management specialists guiding cultural adaptation.
✅ Aspiring managers seeking to build AI-leadership skills for career progression.

By the end of this video, you’ll know how to:
✅ Link AI initiatives to strategic goals and measurable business outcomes.
✅ Apply proven change models (Kotter, Lewin, Bridges) in the AI context.
✅ Measure success beyond adoption rates, tracking trust, skills, and business impact.
✅ Advance your career by mastering AI-specific change leadership skills.

Whether you lead a 1,000+ employee organisation or are building your transformation career, this guide will help you navigate AI integration with strategic clarity and human empathy.

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👤 WHO IS ROB LLEWELLYN?
If we haven't met before, I'm a former independent consultant who took his own digital transformation advice and became the founder and CEO of a digital business in 2016. Through my videos, courses, podcasts, and writing, I share evidence-based strategies and tools to help managers, leaders, and consultants have more impact on business transformation.

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