André Taylor | At the Forefront of Luxury Entrepreneurship
Visit www.andretaylor.com for details on my exclusive luxury training.
About this video:
Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. There are also different strategies and tactics appropriate for large luxury brands versus emerging brands. In this video, I provide a snapshot of my popular luxury selling workshop delivered to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, clienteling, conveying and building brand image and equity, and more, all in the context of maximizing sales.
To learn more about Andre's Luxury offerings get in touch by visiting: www.andretaylor.com
About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.
I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.
Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.
Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.
I'm the author of numerous business titles, audiobooks, video courses, and countless articles and blog posts. I often contribute to business television programming, most notably ABC News Money Matters. I am a frequent guest of podcasts and radio. More available at: www.andretaylor.com
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