How to Establish Instant Authority in Your Market with Video | This Week in Marketing

How to Establish Instant Authority in Your Market with Video | This Week in Marketing

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you?
Wouldn’t it be great if...
...You found a way to build near-instant authority in your market.
...Homeowners never questioned what you’ll do to market their house.
...Consumers recognize the value you bring before you even meet with them.
Calgary Rockstar agent Brad McCallum has this all figured out. With less than three years in real estate, he’s already totally dominating Calgary’s luxury market.
How did he achieve so much so quickly?
One word: Video.
Watch today’s episode of This Week in Marketing to learn:
• The intentional “alter ego” Brad adopted to succeed in long-form video
• Why you should never have 8 seconds without any people or narration in your video
• The benefit Brad sees in editing his own videos
• A simple video CTA to drive subscriber growth, and so much more
This guy gets it! Don’t miss this one.

In this episode, we discuss...
00:00 – Intro
00:41 – Who is Brad McCallum?
02:58 – The epiphany
06:04 – What makes Brad’s videos different
07:40 – “I wanted sellers”
11:39 – Important consumer perspective to keep in mind
14:08 – Witnessing Brad’s video evolution (   • Affordable Living FINALLY in Calgary!...  )
17:50 – Video editing: Choose your hard
20:20 – Brad’s favorite current video (   • Inside a $3,000,000 Luxury Designer A...  )
21:58 – How Brad created his first luxury property home tour video – that wasn’t even his listing!
25:29 – How the Alter Ego factors into Brad’s videos
28:44 – Brad explains his thought process of how to edit videos for maximum impact
30:25 – Different ways to tell a home’s story
36:09 – Deciphering thumbnails
42:55 – How Brad’s kids led to two of the highest sales in a building (   • Inside A $429,900 LUXURY Condo in Cal...  )
46:40 – How to distribute videos effectively
50:15 – Brad breaks down what it really means to be a real estate agent

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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.