Скачать или смотреть Profit or Panic? How Financial Clarity Fuels Smarter Marketing Decisions With Pam Jordan

In this special behind-the-scenes episode, I take you inside my Scalable Marketing Machine Accelerator program, designed for B2B CEOs and their heads of marketing to revitalize their marketing strategies and drive real ROI. I am joined by the brilliant Pam Jordan, founder of the Pivot Business Group, who shares profound insights into finance's role in marketing success.

Here’s what we explore:

The critical importance of knowing your numbers to ensure profitability
How profit and cash flow directly impact marketing decisions
Practical steps marketers can take to improve collaboration with accounting teams
Understanding and utilizing the LTV (Lifetime Value) and CAC (Customer Acquisition Cost) ratio
A strategic approach to pricing based on profit objectives

Pam Jordan unravels the financial mystery by explaining how to determine your cost to fulfill and why selling more at a loss merely accelerates financial decline. Marketers will learn how to advocate for themselves by using these insights to pinpoint when and how to push back on operational decisions that undermine profitability.

Whether you're setting targets for the coming quarter or refining your budget, this episode provides tools to align your marketing efforts with your fiscal strategies for real growth.

📌 Timestamps
00:00 Behind-the-Scenes with Pam Jordan
05:47 Aligning Marketing with Financial Strategy
08:23 Understanding Cost and Pricing Strategies
12:00 Navigating Dynamic Marketing Targets
15:44 Revenue vs. Cash Flow Misalignment
18:52 Minimum 15% Net Income Goal
21:27 Entrepreneurship Challenges: Undercharging Issues
26:26 Importance of Profit in Pricing
29:57 Strategic Cash Flow Management
32:23 Align Marketing and Finance Teams
34:30 Accountants' Role in Leadership Conversations
38:40 Goals and Roles in Financial Management
43:59 KPIs Driven by Business Objectives
46:44 Align Business Goals with Reality
49:04 Podcast Listener Appreciation

P.S. Check out the free guide on building a brand that gets people talking at ugliventures.com/resources

For more personalized support, explore the Scalable Marketing Machine Accelerator at ugliventures.com/accelerator

🔗 Stay Connected With Me.

👉 Instagram:   / ugliventures  
👉 Linkedin:   / victoria-hajjar  
👉 Website: https://www.ugliventures.com/

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✅ About Ugli Ventures.

Welcome to Ugli Ventures! I'm here to simplify your marketing strategy, build strong teams, and boost your revenue. Watch your business transform as I help you scale from 6 to 7 figures. Learn how to create profitable marketing, build your brand, and lead your team to success. Together, we'll save you time, make you money, and turn your business dreams into reality. Join me on this journey to predictable profitability and unstoppable growth!

🔔 Hit that subscribe button & stay tuned for expert marketing strategies, team-building tips, and proven revenue growth tactics!
   / @ugliventures  

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⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

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