Model of Joyee | Lavidge and Steiner Model - Models of marketing communication

Lavidge and Steiner's (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology.6 Sep 2017

#marketingcommunications #modelofjoyee

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