Why You Should Care About Instant Coffee

I'm sure many will roll their eyes at the mere thought of this subject matter, but I implore you to watch the video the whole way through before commenting!

Excited for a lively discussion in the comments and hope roasteries, manufacturers, and the coffee community at large will take part.

LINKS TO PAPERS:

Sebastian Humbert, "Life cycle assessment of spray dried soluble coffee and comparison with alternatives" 2009
https://www.sciencedirect.com/science...

H.A. Hassard, "Product carbon footprint and energy analysis of alternative coffee products in Japan" 2009.
https://www.sciencedirect.com/science...

Piya Gosalvitr, "An environmental and economic sustainability assessment of coffee production in the UK" 2023
https://www.sciencedirect.com/science...
--Should be noted this one assumes instant with a 250g glass jar as well as more green making up a dose, which are odd assumptions to make that elevate greatly the number shown for instant. A big appeal to instant is, in fact, the high extraction needing less green.

Here’s how your cup of coffee contributes to climate change
https://theconversation.com/heres-how...
--This presents the research from the following article in a more digestible way.

Andrea L. Hicks, "Environmental Implications of Consumer Convenience: Coffee as a Case Study" 2017
https://onlinelibrary.wiley.com/doi/1...

Here is a link to Swift:
https://www.swiftcoffee.com/

Black and White:
https://www.blackwhiteroasters.com/co...

Luminous:
https://www.loveluminous.coffee/

Leuchtfeuer:
https://www.leuchtfeuer.coffee/en-in/...

The Barn:
https://thebarn.de/products/instant-e...

Others named that are now closed: Sudden Coffee, Voila Coffee


LINKS
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TIME CUES:

0:00- Overview
0:50- Hot Spray Evaporation
3:37- Freeze Dry Sublimation
6:54- Sustainability and Specialty
10:05- New Turn?
11:40- Blind Taste Test
16:49- An Instant Future?