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‪@oempreendedorsmart‬ : Transforming Coworking Spaces with Innovation and Strategy | The Enterprise World.
Traditional office rentals come with high costs and rigid leases, making it difficult for startups, freelancers, and small businesses to scale. Flexible workspaces provide an affordable solution with virtual offices, shared spaces, and private offices tailored to different needs. Industry leaders drive this transformation by integrating automation and CRM tools, ensuring seamless management while reducing operational expenses. These solutions offer businesses lower costs, credibility through virtual addresses, tech-driven efficiency, networking opportunities, and significant savings, ultimately empowering them to grow without financial strain.

Among these leaders, SAULO DA RÓS, Founder and CEO of Coworking Smart, has been instrumental in revolutionizing the coworking landscape in Brazil. Under his leadership, Coworking Smart has expanded from a single location to eight thriving hubs in major cities, offering accessible, high-quality workspaces for entrepreneurs, freelancers, and small businesses. By streamlining operations and integrating automation, CRM systems, and analytics, Ros has maintained a 90% occupancy rate while enhancing customer experience.

His focus on mentorship and customer-driven innovation has further strengthened the company’s impact. This strategy has enabled Coworking Smart to serve over 10,000 clients, introduce the R$49/month coworking plan, and establish support programs like SmartMind and Smart Benefits Club. As a result, the company has achieved significant milestones, including revenue growth from R$100,000 in 2014 to R$8 million in 2024, recognition among Brazil’s top 10 coworking companies, and over R$2 billion in collective cost savings for small businesses and entrepreneurs.

Timestamps:
00:00 - 00:11 Intro
00:11 - 01:15 Welcome & Introduction to Salo Ross
01:15 - 06:20 SAULO's Journey in Co-Working Industry
06:20 - 11:06 Core values and leadership guide
11:06 - 16:25 Staying Ahead of Industry Trends
16:25 - 22:28 Significant Milestones and achievements in Salo's Career
22:28 - 26:04 Emerging trends and technologies
26:04 - 31:10 Personal Qualities for Entrepreneurial Success
31:10 - 34:11 Vision for the next 5 to 10 Years
34:11 - 38:18 Advice for budding entrepreneurs
38:18 - 40.49 Conclusion and final thoughts

SAULO DA RÓS: Transforming Coworking Spaces with Innovation and Strategy
https://theenterpriseworld.com/saulo-...

Admired Leaders Driving Innovation in Business Services, 2025
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