Скачать или смотреть The Impact of Brand Purpose on Success - Shireen Smith

Purpose, why the standard business advice nowadays is to have one, the considerations when you do have a purpose, what to do to identify one for your business, I detail how I found my purpose in case it helps you in identifying yours.

00:00 - Introduction
01:41 - Finding Purpose In Work
02:44 - The Shift Towards Purpose-Driven Business
03:27 - Identifying Brand Purpose
06:31 - A Report By Ernst & Young
07:54 - Simon Sinek's "Start With Why"
08:54 - Purpose vs. Mission in Branding
10:31 - Purpose-Driven Organizations
17:37 - Personal Journey Towards Purpose
21:06 - UN's Global Goals for Sustainability
26:28 - Educating The World About IP Pitfalls
29:27 - Conclusion and Next Episode Preview

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