How McDonald's Marketing Strategy Makes you Hungry

The once American, now globalised brand McDonald's accounts for over 20% of the global fast-food industry. To achieve this, they needed to open 37,000 restaurant locations, flip 2.36 billion burgers annually, and ensure they create flawless marketing campaigns.

In 2021, the so-called "Golden Arches" spent approximately $459 million on advertising worldwide, ensuring people around the world memorise their catchy slogan - "I'm Lovin' It". McDonald's marketing campaigns are unique and a strive to create an emotional drive without people ever realising.

0:00 - Introduction
0:44 - The Power of Happy Meals
3:02 - Pay with Love Campaign
5:37 - Mcdonald's Directional Billboard Campaign
7:23 - Change a Little Change a lot Campaign
8:47 - McDonalds in the Metaverse
10:00 - Outro