Скачать или смотреть Office Hours: Creative Basics - Making A Creative Brief

What goes into the perfect creative brief? Join Nick and Andrew as they share to communicate complex ideas and gain clarity with clients and other creatives.

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
Join the Adobe Creative Career Discord Server:   / discord  
-----
00:00 Start
04:51 Building the perfect creative brief
06:35 2 sides of the creative brief
11:50 Are you and the client a good fit?
13:52 Brand Questionnaire
17:42 What is your brand?
21:20 Who is your target consumer?
22:36 Point of Difference - name your competitors
25:37 Emotional appeal of your brand
30:46 Is your brand a person
33:55 Where does your brand live - serious to whimsical - heritage to contemporary
36:31 What brand archetype describes your brand?
39:45 Using your brief as a client filter
42:87 Carol from accounting - there is NO you or THEM. There is only WE or US.
47:82 Work as a T.E.A.M.
54:36 Expectations