(30 Oct 2025)
ASSOCIATED PRESS
Tlajomulco, Mexico - October 14th October 2025
1. Various of people in costume taking photos in marigold field
2. SOUNDBITE (Spanish) Adriana Moya, Rancho San Juan Diego, flower field cofounder.
"Around October 15th (2020), on those dates, the closure of cemeteries and cultural events, the places where we used to sell our produce, was announced (due to coronavirus pandemic). So, when they told us they were closing, it was practically telling us that our harvest was going to the trash because: where are you going to sell it? So my sister, because it was my sister's idea, Ana Elvira's, she was the one who said: no, no, no, I'll sell everything Dad, I'll sell it. And it started with our great Facebook page, which at that time was only Facebook with a thousand followers. That was all we had at that time."
3. Various of workers harvesting flowers
ASSOCIATED PRESS
Guadalajara, Mexico - September 30th 2025
4. SOUNDBITE (Spanish) Dr. Efraín Franco, Guadalajara University popular culture researcher.
"And then the altar. It's going to be the most iconic thing in our Day of the Dead culture, and within the altar, of course, the flower. There are other components like the tissue paper in different colours, the candles, the photographs, the food, etc., etc. But it wouldn't be an altar of the dead without the marigold flower."
ASSOCIATED PRESS
Guadalajara, Mexico - October 11th 2025
+EVENING SHOTS+
5. Various of marigold stand and Day of the Dead altar at the Guadalajara Day of the Dead market
ASSOCIATED PRESS
Tlajomulco, Mexico - October 14th 2025
6. SOUNDBITE (Spanish) Adriana Moya, Rancho San Juan Diego, flower field cofounder.
"Because we're a family of farmers, then flower growers, and now we've transitioned to the tourism sector, which is truly difficult, but at the same time, it's a huge, huge challenge, but a very beautiful one to take on, right? People shine when they love a job, so you're always nervous that they'll like it, that each one of your flowers is appreciated and welcomed. Now you work with that love, because now, instead of harvesting and cutting them, it's an exhibition for people to come and walk around and see. The truth is, it's been a somewhat drastic change, but a very beautiful one."
7. Various of people taking pictures in the marigold field
ASSOCIATED PRESS
Guadalajara, Mexico - September 30th 2025
8. SOUNDBITE (Spanish) Dr. Efraín Franco, Guadalajara University popular culture researcher
"The marigold flower. It is the link between life and death, between the afterlife and the world of the living. Without this flower of resemblance, the Day of the Dead celebration would be impossible."
ASSOCIATED PRESS
Tlajomulco, Mexico - October 14th 2025
9. Various of marigold field.
10. SOUNDBITE (Spanish) Adriana Moya, Rancho San Juan Diego, flower field cofounder.
"I know I live in paradise, I know I have a paradise. Sometimes, let's say, I take it so for granted that I don't even appreciate it. And sometimes that love is reborn in me through other people's eyes, through their words. I look back and say, yes, I live in paradise. So, it's as if every day, through other eyes, I fall in love again with my business, my land, the countryside, my flowers."
11. Various of people taking pictures in the marigold field.
12. Various of women preparing marigold garlands.
ASSOCIATED PRESS
Guadalajara, Mexico - September 30th 2025
13. SOUNDBITE (Spanish) Dr. Efraín Franco, Guadalajara University popular culture researcher.
ASSOCIATED PRESS
Guadalajara, Mexico - October 11th, 2025
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