Halyk | Values, adaptability, trust: How Halyk became the largest bank in Kazakhstan

We had the opportunity to sit down with Halyk to discuss how the CEO became the leader of Kazakhstan's largest bank. She shared insights on how she built the bank's reputation and what the future holds, as part of the A Moment With… campaign.

Digitalization of banking became one of the main tendencies in the financial sphere all over the world, but for Kazakhstan, this direction of financial development plays a special role. According to the latest UN E-Government Report, Kazakhstan takes 15th place out of 193 countries in the E-Participation Index and has one of the highest global scores in the Online Service Index, including the leading position in Central Asia. This achievement could not be possible without total digitalization of the banking sphere, where Halyk Bank plays the main role.

Halyk, which celebrated its 100th anniversary in 2023, emphasizes developing customer services and creating a favorable customer experience, which includes digitizing most of the banking operations and other, no less important for life, services. The retail app, Halyk SuperApp, provides all individuals not only banking services, but also contains sections on public services (e-government), marketplace (Halyk Market), investment service (Halyk Invest), travel ticket purchase service (Halyk Travel), and entertainment service (kino.kz). By digitizing all these operations, Halyk’s retail customers receive a unique and better user experience than visiting the branches on every small issue.


Explore the insightful interview featured on CBS News: https://www.cbsnews.com/video/a-momen...

Find out more: https://halykbank.kz/en

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