Скачать или смотреть 3 Ways Top Brands Make Real Money with Branded Merchandise (Case Studies)

Many teams treat merch like a pure line-item cost. In this video, I show you 3 ways top brands use merch so that MERCH = REVENUE — without increasing ad spend.

If you're running an agency, an in-house marketing team, or managing a real marketing budget, this breaks down a simple framework you can use to turn “swag” into a strategic asset that drives real revenue, referrals, and retention — without selling a single T‑shirt.

You’ll learn:

• How top brands use merch to generate referrals instead of just awareness

• The retention play that quietly turns customers into brand ambassadors

• A revenue model that works even if you never “launch a merch store”

• How to stop treating merch like a line item…and make it pull its weight like media

This is for you if:

• Your clients still see merch as a “nice-to-have” -- but want better.
• You’re tired of shipping boxes of stuff that never moves the needle
• You want clear, strategic ideas to share with your team and/or clients on new ways to create merch that excites.

If you want strategy you can hold — and merch that works as hard as your media — this will give you a practical, 3-move system you can start using on your next campaign or client brief.

⏱️ TIMESTAMPS:

00:00 Introduction: The Pattern Behind Profitable Merch
00:32 Tier One: Merch as Stuff (Under Six Figures)
00:49 Tier Two: Merch as Sales (Six Figures)
01:11 Tier Three: Merch as Revenue (The $2.1 Billion Example)
01:43 What Separates Top Merch Brands
01:54 Move One: Treat Merch Like a Product Line
02:08 The Logo Test
02:30 Move Two: Sell Belonging Not Brand Awareness
02:56 Move Three: Use Distribution to Drive Behavior
03:38 Calculating the Real Value of Branded Products
04:10 Three Steps to Apply This Strategy Today
04:44 Designing for Identity Over Logo Placement
05:09 Outro & Next Steps

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Strategy to Sourcing:
If you want help turning your brand or client’s merch into a real revenue and retention channel, reach out here: www.barbarahobart.com


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