Скачать или смотреть Ocean ViewPoint: The Growing Challenge of Sports Fragmentation

Sports have long delivered mass reach, but today’s split between linear and streaming is accelerating fragmentation to the point of no return.

With recent news that MLB’s latest distribution shift spreading rights across both linear and streaming platforms, brands are navigating an increasingly complex sports media ecosystem.

In the newest Ocean ViewPoint discussion, Ocean Media’s Dave Coleman and Kevin Cozine explore how fragmentation is impacting:
• Consistent brand storytelling across platforms
• Measurement when games live everywhere at once
• Fan access, especially among younger audiences
• Where opportunity still exists for smart, strategic buyers

Fragmentation isn't something to wait out, it's a reality that brands have to plan for.