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Mini-Series: Effective Marketing Strategies for Farmers Market Vendors

Developing Your Brand With Help From WV Farmers Market Vendor Guide & WV Grown
Presented by Kacey Gantzer, WVDA Planning Coordinator
and Lisa Jones, West Virginia University Extension Small Farm Center Program Coordinator, https://extension.wvu.edu/contact-us/...

This video is the first session in the 2023 WVU Extension series - Effective Marketing Strategies for Farmers Market Vendors. The series covers labeling, telling your farm story, creative and affordable strategies for a farmers market display, the psychology of sales, and relationship building.

Links covered during this webinar include:
• 2023 West Virginia Grown Directory - https://agriculture.wv.gov/ag-busines...
• 2023 West Virginia Farmers’ Market Vendor Guide, https://agriculture.wv.gov/wp-content...
• WV Grown Application
https://agriculture.wv.gov/ag-busines...
• Canva, https://www.canva.com
• Food Safety Modernization Act (FSMA), https://www.fda.gov/food/guidance-reg...

This material is based upon work supported by supported by USDA/NIFA under Award Number 2021‐70027‐34693.
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