Why Guy Rocourt says the cannabis industry needs to move away from distillate

On this sunset sesh, David Belsky, CEO of FlowerHire, sits down with Guy Rocourt, Founder of GR Cannabis and CEO at Papa & Barkley. Guy has consistently led and pushed the cannabis industry in the right direction throughout his career. He has led Papa & Barkley to be one of the most innovative, leading cannabis brands, and he has consulted with many other top cannabis brands. Now, Guy is taking everything he has learned and is launching his own brand this year. Listen and learn as they dive into his beliefs on:

🔸 Why he believes the industry should move away from distillate
🔸 How we are letting corruptive forces into cannabis
🔸 How higher standards as an industry can prevent corruption
🔸 The dangers of over-refining products
🔸 The problem with the hemp industry loophole
🔸 Guy's cannabis brand that's launching this year
🔸 His belief in embracing local and regional plants and strains

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We are trailblazers, committed to the transformative power of the plant to unlock economic opportunities and empower a hopeful and change-inspiring future. Founded in 2017, our team of experienced talent and recruiting professionals are dedicated to helping companies build, scale, and retain world-class teams.

We partner with cannabis companies – at any stage of their growth – to provide high-touch services, including retained and embedded search, strategic talent management, and comprehensive HR advisory, while empowering individuals to succeed in crafting their cannabis career.

Our advisory practice guides cannabis companies to strategically improve their human capital processes for compliance, performance management, retention, compensation design, and other specific needs of each company. We are FlowerHire. Talent in Cannabis™