Branded House or House Of Brands

If the terms ‘House of Brands’ and ‘Branded House’ are not familiar to you, this video is designed to help you to understand how these two branding concepts may be of value to your business as it develops, meets challenges and takes advantage of opportunities.

The outward facing and corporate difference between the two is that a Branded House may have a wide a range of product and service offerings, but they all have a consistent brand that unites them, sometimes referred to as a ‘brand umbrella’. A House of Brands comprises a single company or holding group which owns and manages a portfolio of completely different brands with different names.