Can you learn Customer Communication from "snake oil" sellers?

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Did Snake oil have magical powers? No. But people would still buy it.
Then what was the secret of snake oil sellers? And Can you learn Customer Communication from "snake oil" sellers?

The answer is: they did a lot of talking. Oh yes, they were talking a lot, but at the same time - they were great listeners. They mastered communication skills: They were great at engaging customers in a chat and discovering their pain points.

Let’s point out why the snake oil sellers were so successful so that we can learn something valuable from them.

👉 They were seen as experts
👉 They had a great pitch
👉 They had a money-back guarantee
👉 The most important: A personal approach

How do you bring personalization to the table in online communication?

👉 Know who your customers are
👉 Make them feel welcome on your page
👉 Remove communication barriers
👉Show them you care

Let’s sum up.
From our snake oil story, we can gather that, excellent customer communication:
👉 Builds trust and credibility
👉 Demonstrates that you are knowledgeable about your products or services
👉 Increases sales, because it makes it easier for your customers to get in touch with you
👉 Allows you to resolve customer complaints quickly and effectively,
👉 Helps you learn what your customers want and need

Now, let’s see how effective online communication can boost your sales.

1. By building trust
2. By showing you care
3. By setting you apart from the competition.

Now you know how important effective communication with customers is in increasing sales. And I bet you wouldn't believe you'd learn such a valuable lesson from snake oil sellers! But although snake oil is alive in our collective memory as a reminder of humanity's penchant for con artistry, let's remember its sellers' communication skills.
See you soon!

00:00 Introduction
00:35 Snake oil sellers story
02:54 What can you learn from snake oil sellers?
05:15 Master personal approach in online communication
08:01 Things to do in customer communication
08:29 How can customer communication boost your sales?
10:38 Outro

#customercommunication #communication #communicationskills

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