Madison Cunningham, Tim Pierce, Eric Krasno & James Santiago at Sound City Studios

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What do you get when three premier guitarists join a senior project manager and sound designer from one of the leading names in audio for a no-holds-barred roundtable discussion? We weren’t sure either, but when Sweetwater visited Universal Audio headquarters, we got the perfect opportunity to find the answer. James Santiago — Universal Audio’s senior project manager — sits down with Madison Cunningham, Tim Pierce, and Eric Krasno at none other than the legendary Sound City Studios for a multidimensional discussion of all things sound: the quest for tone, signature gear, favorite studio stories, and the philosophy of limitations in creativity. They jam a bit too, but you’d expect as much from such a fearsome foursome, right? Dive in and find out!

00:00 — Opening Jam
05:06 — Three Eras of Guitarists
05:39 — Where Do You Start Your Tone Quest?
08:41 — Using Effects to Inspire Parts and Songs
10:58 — Limitations Are Your Best Friends
12:09 — Reject 1,000 Things; Find Five Unique Things
14:56 — Madison’s Signature JHS Pedal
17:11 — Tim’s Pedalboard for Sound City
18:36 — What’s Eric Running Through?
19:50 — The Guitar Changes You
23:42 — What’s a Benchmark Tone for You?
29:35 — Voodoo: One-note Solos and Chills
30:45 — Tim’s Favorite Sessions
32:10 — Not Looking for Hits: Looking for an Audience
35:40 — Madison’s Settings for Expression
41:37 — Tone Is a Tool
45:04 — Play-out Jam

Looking for more tech and tone talk with James Santiago? 👇
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Watch Madison, Eric, and James dive into their sounds with What’s on Your Pedalboard? 👇
Madison Cunningham 👉    • Madison Cunningham’s Pedalboard | Wha...  
Eric Krasno 👉    • What’s on Your (Mini Rig) Pedalboard?...  
James Santiago 👉    • James Santiago of Universal Audio | W...  

Keep up with Madison Cunningham, Tim Pierce, Eric Krasno and James Santiago on Instagram 👇
@madicunningham 👉   / madicunningham  
@timpierceguitar 👉   / timpierceguitar  
@erickrasno 👉   / erickrasno  
@jamessantiagoguitargeek 👉   / jamessantiagoguitargeek  

Check out more Sweetwater artist interview videos 👉    • Artist Interviews  

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