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How to Create an Ever

een Webinar – The Perfect Guide to Automated Webinars

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I discovered the brilliant secret behind how to create an evergreen webinar – one that will live on forever.

And it’s addicting.

I’ve become so obsessed with this valuable tool that some people at work now refer to me as the “Webinar Queen.”

If you don’t believe me, look what I found printed out on my desk last week…

I even grew Growth Marketing Pro into a 6-figure passive income business with webinar marketing.
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First off, what’s an evergreen webinar?
Webinars are great, but evergreen webinars are even better because they are automated instead of live.

For those who don’t know what a regular webinar is or how to create a webinar, essentially it’s a presentation over the internet. Webinar = online seminar. Usually they are held live by the presenter who shares their screen so you can see their face, or show slides from a presentation deck.

You can register in advance to attend the webinar at the specified time to listen to the presenter speak on a topic and usually there are other attendees watching live as well.

We made a list of the best webinar software tools and the best automated webinar tools for your future reading pleasure.

Why do webinars matter?
For most of us, it’s pretty easy to walk into a convenience store and pick out a razor or a tube of tooth paste. And maybe we don’t need to attend a webinar to be convinced of doing so.

However, there are many products or services, for example software products, financial platforms, educational services, that require a more in-depth explanation of their offerings.

Many of these companies spend tons of money hiring sales people to prospect and conduct one-on-one meetings with potential clients.

Why are webinars great?

Because rather than hiring lots of sales people to have lots of meetings, you can have one person hold a digital meeting with hundreds of people at one time.

You can also use webinars to host team trainings and seminars.

I’m so excited to walk you through exactly what you need to do, step by step how to create a webinar that is so easy to build, so persuasive and so evergreen- you’ll be able to reuse it over and over again without any additional effort at all.

What does it mean for a webinar to be an “evergreen webinar?”
In the marketing world, the word “evergreen” is usually in the context of “evergreen content.”

Evergreen content refers to an article that is on a topic that is perpetually relevant and fresh for readers- it can withstand the test of time.

Evergreen trees are known for their perpetual life- maintaining their leaves throughout the seasons, rather than shedding.

Similarly, evergreen webinars should be sustainable and lasting.

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Putting together an effective webinar takes time and effort. Writing a script (get the perfect webinar script here for free), putting together a deck, being prepared to answer questions at the end.

Plus the anxiety that tends to come with speaking in front of a live group is probably present every time- even if the attendees are not physically in the same room.

Evergreen webinars are worth getting right, though. So if you need to have a few redo’s, that’s okay.

Wouldn’t it be great if you could do the webinar just one time and use that same recorded content for attendees next week and the week after?

Sometimes this is necessary, as you don’t have time to do a live webinar every single week!

Try my favorite evergreen webinar software, EverWebinar:

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