How to Murder Your Career: The Katy Perry Formula

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well here we are again, this might be the most work I've ever put into a video LMAO. today we're talking about katy perry's disastrous and protracted rollout for her 7th studio album, 143. when I started digging into WHY this was such a catastrophic flop, I uncovered a few threads of truth that go back to the very beginning of her career. so really, this is a career autopsy. we're going all the way back to the legendariness of one of the boys, and teenage dream, then descending into mid-ness which just eventually becomes straight up badness later on. witness era mention! smile era mention! a video on katy's 'flops' has been long overdue, so here you go....

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0:00 - 4:04 katy perry's career death
4:04 6:19 why I'm making this
6:19 - 10:36 early failure & getting dropped
10:36 - 17:41 debut: I kissed a girl
17:41 - 24:24 one of the boys
24:24 - 25:57 💋 perplexity sponsorship
25:57 - 26:04 refocusing on FUN
26:04 - 30:08 california gurls
30:08 - 36:47 teenage dream era
36:47 - 38:10 obama era optimism
38:10 -39:56 selling out
39:56 - 41:45 lost after teenage dream
41:45 - 43:09 roar
43:09 - 45:00 did prism flop?
45:00 - 48:34 katy is a BAD writer
48:34 -51:03 bad timing and brand collabs
51:03 -54:37 industry shifts
54:37 -57:42 'purposeful pop'
57:42 -59:01 witness confusion
59:01 - 1:02:33 cringe promo
1:02:33 - 1:04:21 truly flopping
1:04:21 1:07:32 the ALMOST comeback
1:07:32 - 1:10:06 smile flops
1:10:06 1:11:11 vegas residency
1:11:11 -1:12:23 controversies
1:12:23 143 is DOA with dr luke