Internationalization: Definitions and Models | Internationalization Strategy Course

You’re watching a free section of the Consultport Academy Internationalization Strategy Course, now up on the Consultport Academy: https://academy.consultport.com/cours...

Are you looking to develop strategies for your clients who want to expand globally, but you’re not sure where to start? Our Internationalization Strategy Course covers common and highly influential analytical frameworks for going abroad, like Uppsala, the Network Model, and Born Global.

Today, we go over a brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions. The Uppsala Internationalization Model, the Network Model, and Born Global are introduced, and a brief explanation of each is provided.

Enroll today to learn about the various frameworks that consultants use to guide MNCs to new markets. Upon completion, you will receive a sharable certificate to prove your knowledge.

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