Inbound Vs Outbound Advertising | Full Google Ads Tutorial | VIDEO 13

Video Description: In this video, Brett from Clickmill.co breaks down the key differences between inbound vs outbound advertising and explains how to choose the right strategy for your Google Ads campaigns. Learn why inbound advertising often delivers higher ROI by targeting people actively searching for solutions, while outbound advertising focuses on creating brand awareness through interruptive ads. Brett also shares valuable insights on structuring ad campaigns for small businesses and service-based industries, ensuring your marketing efforts are profitable and scalable. Whether you're new to Google Ads or refining your strategy, this Google Ads tutorial will give you a clear roadmap for success.

⌚️ Timestamps:
0:00 - Introduction: Inbound vs Outbound Advertising
0:11 - Market Research Recap: Using Keyword Plans to Inform Strategy
0:32 - The Goals of Inbound Advertising: High ROI and Intent-Based Targeting
2:00 - Outbound Advertising Explained: Interruptive Ads and Brand Awareness
3:36 - Comparing ROI: Why Inbound Ads Are Often More Profitable
4:47 - Examples of Inbound Channels: Search Engines Like Google & YouTube
6:08 - Outbound Advertising on Social Media: When and How It Works
9:10 - Scaling Campaigns: Prioritizing Inbound First, Then Expanding Outbound
12:00 - Tailoring Strategies to Business Types: Service-Based vs. Product-Based

WORK WITH BRETT: If you want to work with us personally, click the link & schedule your free strategy session today: https://www.clickmill.co/lets-do-this

ABOUT BRETT:
Brett Henderson is the digital marketing director at Clickmill.co and is the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results.

After four years of Christian college, Brett worked at discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett then founded Clickmill, a digital marketing firm that works with Christian churches and nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries.

Clickmill specializes in helping Christian ministries implement custom digital marketing strategies to reach more people more effectively. Brett and his wife Siomara live in Honolulu, HI.