The 12 Biggest SEO Mistakes You're Making on Your Homepage

I can't tell you how many mistakes I see on website homepages. These mistakes prevent people from converting... which means they leave your website and don't come back. In this video, John Lincoln, an SEO expert, will share some of the simplest mistakes that you can fix on your homepage to boost conversions.


The Biggest SEO Mistakes Your Making on Your Homepage
1. You're trying to be too many things to too many people - instead be clear on who you are and your offer
2. You're not using our 7 second test - make sure you explain who you are, what you do, and how you're different, then provide a valuable offer with a clear CTA
3. You're not showing a human's face - put real people on your website to give your business a human value
4. You don't have a video - create a video that describes how your service or product solves customer pain points
6. You're not showing social proof - bring your website to life with legitimacy and real reviews
7. You're too focused on design - make sure your design encourages conversions by resembling your business
8. Your images or videos are too big - videos and images that are too big will mess up your page load speed
9. You're not showing your awards - when people see that you've been rewarded for your hard work, it builds trust
10. You're not showing off your case studies - create a panel on your homepage with case studies
11. You're not prepared. You don't have a heatmap, exit survey, or self-chatbot - make use of all the technology to understand why some customers leave.
12. You don't have documentation of a cookie policy, privacy policy, or ADA Compliance - be clear and transparent on how you collect and plan to share information.


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