Скачать или смотреть eXp Executive Masterclass: 2 Pillars of Real Estate Success

Are you losing listings because you sound exactly like every other real estate agent? In this Executive Masterclass, Frank Panunto (VP of Growth, eXp Realty) shares the lessons he’s learned from 32 years in the business.

Frank breaks down why agents are no longer the "gatekeepers of information" and must now compete purely on the "Level of Service" and "Authentic Identity". Before you spend a dime on logos, color schemes, or taglines, you need to answer the ultimate question: *Why should a client hire you?

If you want to transition from a "reactive" agent to a "proactive" business owner who builds lifelong referral networks, this foundational masterclass is for you.

🔥 KEY TAKEAWAYS:

✅ The Identity Formula: Why you need to define your audience, differentiators, and non-negotiables before you market yourself.
✅ The #1 Question: How to clearly and confidently answer, "Why should I hire you?"
✅ Outcomes over Tasks: Why your listing presentation should focus on the *stress you remove*, not the checklist of tasks you do.
✅ The "One Client" Rule: How to build systems that make every client feel like they are your only priority.
✅ Proactive vs. Reactive: The difference between agents who struggle and agents who thrive.

QUICK LINKS & RESOURCES:
🎓 Visit eXp University: https://www.expuniversity.com/

CHAPTERS (Key Moments):

0:00 – Introduction: The 2 Pillars of a Successful Business
0:46 – The Industry Shift: From Information to Service
1:58 – Pillar 1: Building Your Authentic Identity
4:15 – "Why should I hire you?" (Finding your differentiator)
6:01 – Defining your non-negotiable core values
8:12 – Finding your "Voice" in your marketing
10:36 – Pillar 2: Defining Your Level of Service
11:53 – Mapping the Client Journey & Setting Expectations
14:29 – Setting Boundaries: Responsiveness & Availability
17:52 – How to articulate your value in plain language
19:46 – The deciding factor: Proactive vs. Reactive Agents

ABOUT THE SPEAKER:

Frank Panunto is the Vice President of Growth (East) for eXp Realty. With over 32 years of experience in the real estate industry, Frank specializes in helping agents build foundational, scalable businesses rooted in authentic identity and high-level client service.

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