Скачать или смотреть Commercial Strategy Obsession Ep 5

Noelani Schroy, VP Commercial Strategies for LodgIQ, is joined by Lovell Casiero, SVP of Commercial Strategies at PM Hotel Group to talk about the evolution of commercial strategy within the hospitality industry and insights on the development and implementation of commercial strategies, particularly emphasizing the importance of technology and collaboration across different departments such as sales, revenue management, and marketing.

Here's what you'll learn:

1. Career Evolution in Hospitality: The guest has been in the hospitality industry for over 30 years, with a strong focus on sales and commercial strategy. They shared their experience transitioning from traditional roles like sales and catering into more technology-driven commercial strategy roles.

2. Technology’s Impact: The conversation highlighted how technology, including AI and advanced systems, has radically changed how commercial strategies are implemented. The guest emphasized that those who fail to keep up with technological advancements may struggle to remain relevant in the industry.

3. Collaboration and Cross-Training: A significant portion of the discussion centered on the importance of collaboration between sales, revenue management, and marketing. The guest mentioned a successful initiative at PM Hotel Group where they aligned incentives across these departments, leading to increased collaboration and improved performance.

4. Leadership and Adaptation: The guest discussed the importance of flexible leadership, particularly in the context of post-pandemic changes. They emphasized the need for continuous adaptation, both in terms of embracing new technologies and supporting team members to thrive in a constantly evolving environment.

5. Embracing New Technologies: The guest acknowledged the challenge of staying updated with the rapid pace of technological advancements in hospitality. They advised leaders to immerse themselves in learning new systems and to involve their teams in evaluating and adopting relevant technologies.

To learn more about LodgIQ, visit https://lodgiq.com.

#hotelcommercialstrategy #hoteltechnology #hotelrevenuemanagement