Скачать или смотреть The Science of Movement Marketing

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Topic;
Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives.
But true brand-fueled movements are both as rare as unicorns and hard to deconstruct, given the swirl of excitement and intensity of emotion that typically surrounds them. The result can be a long term marketing strategy that will not only allow you to dominate market share but just might change the world. This is Five Minute Friday, so join me as I simplify the complexity of movement marketing

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