Скачать или смотреть How to Pivot When You Hit a Plateau on YouTube (With Jessica Stansberry) [The Videocraft Show Ep 41]

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).”
— Jessica Stansberry

When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.

So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.

Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.

In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.

In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss:
▶️ Where her path to running her own business started and how she pivoted into infopreneurship and content creation.
▶️ The value of injecting your personality into your videos and why that can keep viewers coming back to your channel.
▶️ What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube.
▶️ How she uses the 80-20 Rule for calls-to-action on social media.
▶️ Why embracing pressures is helpful for growth.

And much more...

RELEVANT LINKS
📌 Jessica’s YouTube Channel:    / jessicastansberry  
📌 Jessica’s Website: https://www.heyjessica.com
📌 Jessica on Instagram:   / jessicastansberry  
📌 Jessica’s Private Community: Hustle+Grit Club: http://hustleandgrit.club/
📌 Tim Schmoyer on YouTube:    / videocreators  
📌 ClickUp: https://clickup.com/
📌 TubeBuddy: https://www.tubebuddy.com/
📌 Keywords Everywhere: https://keywordseverywhere.com/

MUSIC TRACK: "Hip-Hop" from Motion Array (https://motionarray.com/royalty-free-...)

DOWNLOAD A FREE COPY OF OUR FREE SCRIPT TEMPLATE
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CHAPTERS
00:00 Intro
03:08 Start of conversation with Jessica Stansberry
04:30 Her career before being successful on YouTube
08:20 Transitioning from working for a company to starting her own business
10:41 Pivoting to infopreneurship
16:09 When she started building an audience
18:18 How she managed her time between audience-building and motherhood
21:56 Embracing pressures and constraints in order to grow
24:44 Focusing on money-making tasks first
27:08 When her YouTube channel started gaining traction
29:43 What she learned from Tim Schmoyer
31:29 The 80-20 Rule for calls-to-action on social media
34:21 The advantages of being on YouTube as an entrepreneur
37:38 Trend-hacking as one of the ways to build her community
38:24 Creating content that your audience will come back for
40:04 Why she doesn't script her YouTube videos
42:32 Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere)
45:26 Managing and planning videos for her YouTube channel
47:40 The disadvantage of planning YouTube videos months in advance
50:39 How she uses trend-hacking and where she looks for trends
56:59 The importance of being adaptable as a YouTuber
01:01:12 Jessica's biggest challenges as a creator
01:03:22 The struggle of comparing yourself to other content creators
01:06:03 Jessica's advice for people who want to start a YouTube channel
01:07:07 Where to follow Jessica Stansberry

LISTEN TO THE PODCAST ON:
🎧 Spotify: http://bit.ly/spotify-videocraft
🎧 Apple Podcasts: http://bit.ly/apple-videocraft
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🎧 Stitcher: http://bit.ly/stitcher-videocraft
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🎧 Pocketcasts: http://bit.ly/pocketcasts-videocraft
🎧 Overcast: http://bit.ly/overcast-videocraft
🎧 iHeartRadio: http://bit.ly/iheart-videocraft
🎧 Radio.com: http://bit.ly/radiodotcom-videocraft

✳️

The Videocraft Show is presented by Video Husky.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos.

That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.

Guaranteed.

Learn more at https://bit.ly/yt-content-creators.

✳️

PRODUCTION CREDITS
Producer: Nikki Vicente (https://bit.ly/nikkivicente)
Editor: Ingrid Sarayba (  / ingsaraybaa  )
Graphics: Paolo Lopez

#podcast #contentcreators #infopreneur