Скачать или смотреть How to Market a Robotics Company - a Case Study on Festo

How to market a robotics company? A German automation company called Festo decided that the best way to sell their industrial robots is by not talking about industrial robots.

⏰TIMESTAMPS⏰
00:00​​​​​ - Festo's bionic animals
02:32​ - But the bionic animals are not for sale
03:15 - The best way to market your product is by not talking about it
04:13​​​​​ - "How the product works" content is not for building awareness
04:26 - The buyer's journey
05:41 - Takeaway - your content strategy

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#AI #robotics #marketing #productmarketing
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